"Los Angeles is more than just a location; it’s the heartbeat of People’s Choice Beef Jerky’s legacy. For nearly 100 years, this vibrant city has nurtured our passion for crafting premium beef jerky, drawing on recipes and techniques passed down through four generations. The diverse cultures and flavors of LA inspire us daily, reminding them that their commitment to quality and tradition is as rich as the community that surrounds us. As we continue to grow, we remain deeply connected to our LA roots, celebrating both our heritage and the dynamic spirit of this incredible city."
—Brian + Sara from People’s Choice Beef Jerky